Speaking at Party Conference 2007, Jeremy Hunt, Shadow Secretary of State for Culture, Media and Sport said:
"As it is so early, I have brought someone in to help liven things up. A very special guest. In fact he's been here on stage all night waiting for this moment.
Ladies and Gentlemen, can I introduce….James Purnell? (James Purnell cut out)
It is very early in the morning, but I want to give you a test. Of the two politicians on the stage, one of them is real, and the other is a fake.
Can you tell which one it is?
Which one is it over there? (point to Purnell cut out)
Which one is it standing here?
Let's take the fake one off. We don't want any fakery at our conference do we?
(Someone carts off Purnell cut out)
You know the tragedy is, there's more to New Labour fakery than James Purnell's cut out.
The fakery of New Labour's obsession with spin and presentation.
The fakery of Gordon Brown claiming credit for Britain's economic success, when he opposed all the painful economic reforms of the 1980s.
The fakery of going on about Britishness, when his constitutional changes have put the Union at greater risk than ever before.
Now, let me tell you about an example of fakery in my own field, namely Labour's claims about how much they value sport and outdoor activities for young people.
You know we've had 6 reports on this in the last 10 years.
But here's the problem.
After all those reports, still one in five children don't have access to two hours of physical exercise or sport a week. Nearly a third of children don't do competitive sports at school. And we have some of the highest obesity rates in Europe.
At the same time schools are cancelling outward bound trips because they are frightened of being sued if things go wrong.
It teaches you about teamwork. It teaches you about winning and losing. It teaches you that you can't be good at everything. But that everyone can be good at something.
Outdoor activities teach children about taking risks. Without learning how to fail, how will we ever learn where we can be successful?
Aldous Huxley said: Experience is not what happens to a man; it is what a man does with what happens to him.
Children need to learn to cope with experience.
But remove risk from the school environment, and some children join gangs so they can take their risks elsewhere.
No risk at school equals big risks outside school.
So here's our solution. Working with Michael Gove and his education team and my Shadow Sports Minister Hugh Robertson, we will use sport and outdoor activities to put structured risk-taking back into children's development.
No more masks when you play conkers. No more banned school trips because the insurance is too expensive.
Instead we'll look at how legislation could be changed to protect teachers and volunteers from frivolous civil negligence claims.
We'll see whether Health and Safety rules should be changed to recognise explicitly the importance of activities that teach children about risk.
We'll stop government ministers siphoning off national lottery money from good causes, including grassroots sports organisations.
Our new National Citizen's Service will help many more young people to stretch themselves and to acquire new confidence.
Winning and losing, taking risks, coping with setbacks - these are the ways to create a society that helps everyone, no matter what their background, to shine, to achieve, to make the most of their talents and opportunities.
Bring it on Gordon - we've got the answers. You haven't."